NB. This article also covers: Super Boost Wi-Fi, Wi-Fi UltraBoost, Wi-Fi Blast, Super Blast Wi-Fi & Wi-Fi X Booster, since they are simply the same basic product with a different brand name attached.
These Wi-Fi extender products are starting to appear more and more online now in various sponsored ads, YouTube videos and online reviews, but are the Ultra Boost Wi-Fi and Ultra Wi-Fi Pro legitimate products or a scam? Do they deliver on their promises of better speeds or are they to be avoided?
This is something we’ve effectively already covered in our review of the Super Boost Wi-Fi extender, without even realizing it at the time. The reason will become obvious as we run through this review, but essentially boils down to this:
All these brands of range extender/Wi-Fi booster, including the Ultra Boost Wi-Fi and the Ultra Wi-Fi Pro and the others are the same basic model of Wi-Fi extender, just marketed under different names. Despite the fact that single plug range extenders can be very effective, the entire way these products are marketed and the misleading claims made make us inclined to distrust all of these products.
This is something I’ve only just realized as I kept seeing the same product image being used to promote differently branded Wi-Fi Booster products. “Hang on”, I thought, “I’ve seen that product image before, for the Super Boost Wi-Fi, and something else”.
That’s when I looked into it more, found the sites where they actually sell these products, and found exactly the same generic booster model just under a different brand name on all of them.
Check out just a few ot these sites here (I’m sure there’s loads more doing the same thing):
- Wi-Fi UltraBoost site
- Ultra Wi-Fi Pro Booster site
- Wi-Fi UltraBoost Order Page (many spin off sites lead on to this sales page)
- Wi-Fi X Booster site (bogus claims galore on here – see below).
- Super Boost Wi-Fi site – we already reviewed this one here.
- Wi-Fi Blast/SuperBlast Wi-Fi sales page – popped up on a YouTube ad – pretty much exactly the same as this sales page we found leading to the Super Boost Wi-Fi page, plugging the same nonsense about ISP conspiracies. They’re either copying each other or run by the same people.
Check out all these sites and you’ll notice something – all these sales pages are basically promoting the same generic model of range extender (either in black or white) under a different brand name.
The sales pages are all laid out similarly, similar claims are made across some of them (and on “review” pages which link off to the sales pages).
It all looks basically like an aggressive Wi-Fi booster marketing campaign, plugging the same basic product under different brand names. It would not surprise me if all the companies and brands are owned and/or operated by the same group of people, or at least copycat products in terms of sales funnels/pages.
It looks to me like a simple business model whereby they buy a generic range extender Wi-Fi booster model (possibly very cheap from China), aggresssively market it under different brand names, promoting it’s supposed benefits (sometimes by making false claims) and sell on for a healthy margin.
In this article we’ll give you the full lowdown on these products and be as fair as possible. We’ll debunk the false claims made by these sellers about the nature of Wi-Fi and internet speeds, put the products they are promoting into perspective, explain when they may be effective (and not effective), and offer alternative home networking solutions so you can pick the product you actually need to get better internet in the home.
The Ultra Wi-Fi Pro & The Ultra Boost Wi-Fi and the other related brands are all plugging the same generic model of range extender under a different name.
Examining The Marketing Claims Made About The Ultra Boost & Ultra Wi-Fi Pro (and the others)
As well as the fact these brand names all appear to be copycats, some of the claims made about these Wi-Fi booster products, and the theory surrounding their use, make us question their credibility and places some of them more in the “scam” territory.
The Wi-Fi X Booster landing page is the worst for this. We found the same claims made on a “promo” page which linked off to the Super Boost Wi-Fi extender. The other pages are more restrained but the copycat nature of the way all these sales pages are laid out makes us question their credibility. There are lots of affiliate spin off sites that appear to link back to these products, some of them reasonable, some of them spouting off nonsense.
Some of them like to say that “greedy” ISPs are “deliberately” limiting or throttling out internet speeds, and that their product allows you to bypass these “data caps” and get the full speed out of your internet package.
As a home networking enthusiast, I can confirm these claims are nonsense, and have nothing to do with why Wi-Fi connections are weak and speeds are slow.
The bottom line reality is that if you are using Wi-Fi and getting much slower speeds than the maximum you could potentially get on your package, then it is probably because a) multiple people are using the internet at the same time in your home; or b) you are at some distance from the router, usually with lots of walls etc. in the way, and the Wi-Fi signal is weaker as a result, delivering less bandwidth. Both these outcomes are totally normal and there is no conspiracy by your ISP here.
The simple reality as to why you are getting slower speeds on a wireless connection is that Wi-Fi unavoidably weakens and disperses the further it travels from the source, in this case, the wireless router.
This is built into how Wi-Fi and RF waves in general work – see our article on the topic. The more obstacles it has to pass through, like walls, floors, furniture etc, the weaker the signal will be. There’s no conspiracy by your ISP to limit your speeds.
It is also true that we rarely get the full internet speeds we pay for, even when plugged directly into the router. See our article which covered the reasons for this. But when on Wi-Fi, this is rarely the main reason why your signal is weak and speeds are slow. It is much more to do with the limitation of Wi-Fi and not with your ISP.
Now we’ve got some of these bogus claims out the way (not all of the sites make this claim, but they are all linked or at least copying each other in a general sense), we can move onto when these products might be useful. See our Super Boost Wi-Fi review for a longer rant about the nonsense ISP “conspiracy” claims.
When Might The Ultra Wi-Fi Pro/Ultra Boost Wi-Fi Be Useful?
Despite the loss of credibility of these products due to the “copycatting” and the false claims, let’s put these range extender products in proper context of the complete range of home networking products.
Range extenders or Wi-Fi boosters/repeaters are the simplest of the home networking products, and consist of a simple single plug extender which is plugged into a wall outlet, and catches and amplifies the existing Wi-Fi signal from your router, hopefully spreading it over a larger area for better coverage.
In this sense, just as with any other range extender (of which there are many available online), the Ultra Boost Wi-Fi or Ultra Wi-Fi Pro can be an excellent home networking solution in some cases.
Range extenders in general do tend to work best in some certain cases:
- They work best when plugged in in direct line of sight of the main router – where they can capture and amplify the signal best.
- They work best over short to medium distances, with perhaps one or maximum two walls in the way eg. boosting Wi-Fi to an home office one room away from the router.
- They also work even better in open plan spaces like modern apartments, where it is more a question of boosting the Wi-Fi over distances in an open space, without so many walls or ceilings in the way.
- They work best when facilitating a better signal for lower bandwidth activities, like basic browsing. They may or may not work so well for more bandwidth intensive things like video streaming, depending on distance.
- See the video below for demonstration of how best to install range extenders.
How Range Extenders Work & How to Install Them
In this sense, some people may purchase one of these range extenders through one of these sites and get exactly what they wanted – a better Wi-Fi signal where they need it. Some customers of these boosters do seem satisfied. Based on what we can see of their marketing, you can’t really trust the reviews they put on their own sites to be representative of all the customer’s experience.
Reviews are also mixed overall when you check the different brands on Amazon – we found this for example in our review of the Super Boost Wi-Fi brand of this same generic extender model.
When Might These Range Extenders Not Work So Well?
In the same way, there are some cases when range extenders – including the brands listed here like the Ultra Boost Wi-Fi and the Ultra Wi-Fi Pro – may not work so well. In general, performance of extenders can be hit and miss, because you are still dealing with Wi-Fi and all the problems with signal weakening that are built into it.
Simple extender/booster models may or may not give you the performance you need. Here are some cases when range extenders are not always the best option:
- You need Wi-Fi spreading over a much larger area, over several rooms or floors. eg. the router is on the ground floor and you are on the first or second floors. Wi-Fi Mesh Systems are good for this – see the last section for more information
- The extenders cannot be installed in direct line of the main router.
- The home is less open plan and there are more obstacles in way, like walls and floors.
- You need the Wi-Fi for more high bandwidth activities, like HD streaming, with some of the problems above also factored in.
- The home network is particularly congested, with lots of high bandwidth users on the internet at home at peak times.
- Range Extenders are also generally not the best product for online gaming, unless it’s very slow paced games where lag doesn’t really matter. Powerline adapters are often a better option for this along with HD streaming if you can use them. See the section below for more on this.
Overall We Are Inclined To Distrust These Products
Putting all this together then, it is entirely possible that someone could buy the Ultra Boost Wi-Fi, the Ultra Wi-Fi Pro, or any of these other branded generic range extenders, and be completely satisfied with what they get. A basic Wi-Fi booster can work great in a lot of cases in delivering better internet for home use, and these products are just one of many different models of range extender you can buy.
However, the fact that all these sites appear to be selling basically the same underlying generic product under a different name, as well as the misleading claims made in at least some of the articles and promotional pieces on them, undermines their credibility.
The fact that the product is a generic copycat does make the reader question it’s quality. If’s it a generic product, where is it being sourced from? How much does it cost? Are they just buying it cheap and selling it for a big margin? It is really that high quality? Will it perform reliably in all cases?
For us there are too many question marks here in the way the products are marketed and promoted, and the suspicious number of sites selling exactly the same model under a new name. The ridiculous claims made on some of them don’t help either.
The pricing is also quite high for a simple, single plug extender model, though again they use clever marketing to claim they are offering you “50%” off their usual price, which is in reality higher than even the truly reputable brands of range extenders sell for, like the Netgear and TP Link booster models.
Some Reputable Range Extender Models
If you are going to get a Wi-Fi extender, then you are probably better going for a model from a more reputable, well known brand that has been around for a while.
We’ve linked below a couple of differently priced range extender models, all from good brands (not copycat generics), with good average ratings from plenty of reviews on Amazon
Extenders – click to view on Amazon (links are affiliate links).
- Netgear Wi-Fi Range Extender EX3700 – Cheaper lower end extender model, but still has decent average review scores from plenty of ratings. Easy setup, small discrete white plug design, and generally reported to have decent range. Also has an ethernet port to connect up a wired device if needed.
- Rock Space Dual Band Wi-Fi Extender/Booster – A mid price range product with a very good average review score from plenty of reviews at the time of writing. Small, discrete black plug design, compatible with all Wi-Fi types, very easy setup.
- TP Link AC1750 RE 450 Range Extender – Generally well reviewed, easy setup, and delivers very good throughput in a large number of cases. More towards the pricey end though for single plug Range Extenders.
- Alternatively, click here to view a selection of Wi-Fi range extenders on Amazon. These products will be in there among the many other booster brands.
Other Home Networking Solutions For Weak Wi-Fi
To put Wi-Fi boosters like the Ultra Wi-Fi Pro and the Ultra Boost Wi-Fi even more into context, they are also not the only product that’s available to solve the problem of weak Wi-Fi signals in the home.
These basic range extender models can be great in some cases, but not all. Sometimes other types of product may be better. Let’s run through some alternatives below.
Alternative #1 – Powerline Adapters – Powerline Adapters work differently, consisting of a pair of adapter plugs, one of which is plugged in and connected to your router, the other of which is plugged in and connected to your device.
The two adapters then communicate through the existing house wiring to deliver a wired internet connection to your device, bypassing the need for Wi-Fi altogether.
They can can be an excellent solution for online gamers (low ping) and streamers (high bandwidth), in that when working well they can deliver a better connection than Wi-Fi, as long as the wiring in your house is in good condition.
How Powerline Technology Works
See here for our page on Powerline Adapters
Alternative #2 – Wireless Powerline Adapters – If you like the idea of what we’ve just said about powerline adapters, but would also like an option to connect wireless devices (tablets, iPhones etc), then wireless models are also available which deliver a cloned Wi-Fi access point at the receiving end as well as having one or more ethernet ports for wired connections.
This can be a great way of doing a similar job to a range extender, but also providing wired internet connections to users that prefer this, like gamers and streamers.
See here for our page on Wireless Powerline Adapters.
Alternative #3 – Wi-Fi Mesh Systems – These can be seen as a more advanced and expensive form of Wi-Fi range extenders. Mesh systems consist of a kit of 2 or 3 extender pods which are placed at certain parts in the home to extend wireless coverage over a larger area.
This is basically the same idea as a range extender, except that with Wi-Fi Mesh Systems, a) The technology is far superior and can deliver better coverage and reliability; and b) Mesh kits can have 2, 3 or more separate extenders so you can really spread coverage in all directions and over a much larger area than you can with a simpler single plug extender.
These are great for really large homes where you want reliable Wi-Fi over a much bigger area, where a simple range extender model might struggle. You pay much more for these products than extenders but you get better performance and wider coverage as a result.
How Mesh Systems Work
See our page on Mesh Systems for links to some models and review videos.